Taking advantage of the booming real estate market, developers are actively promoting products to meet the market demand. Kowloon District has added a new residential project - the Mong Kok Oak Street/Ewa Street residential project jointly built by Jianhao Real Estate and the Urban Renewal Authority, officially named "FOTO+". The plan is to open demonstration units in the short term and deploy them for sale this month, adding vitality to the hot first-hand property market.
As a key new property added in Kowloon District, the launch of "Yingju" has attracted market attention. The project is located in the core area of Mong Kok, with mature living facilities in the surrounding area. It is within walking distance to large commercial districts such as Aohai City and Langham Place. Ewa Street is also home to a variety of international cuisines, making transportation and living convenient. The project provides a total of 122 units, with precise layout design that meets the needs of the urban market. All units are one bedroom with study compartments. These compact and practical units have been highly sought after in Hong Kong's urban areas in recent years. They can meet the living needs of singles or small families, and also have high investment value, which is expected to attract the attention of many first-time and investment customers.

Regarding the details of the project, Zheng Zhirong, Director of Investment and Sales Department of Jianhao Real Estate Group, introduced that the standard unit practical area of "Yingju" starts from about 338 square meters, and limited special units are provided to further enrich market choices. He stated that the project units are all located in popular urban areas, and with their superior geographical location and practical layout design, they are believed to attract large customers to enter the market. The group will also consider setting special arrangements for large customers to enhance the attractiveness of the project. In addition, Wu Aonan, Vice President of Sales Department of Jianhao Real Estate Group, added that the project is expected to be completed by the end of October this year and is a short-term pre-sale project that can meet the needs of homebuyers to move in quickly and further reduce waiting costs for property purchases.
In terms of pricing, the developer has explicitly stated that the pricing of "Yingju" will be based on the transaction prices of properties in surrounding areas such as West Kowloon. It is reported that the current price per square foot for similar one bedroom units in the West Kowloon area is approximately HKD 20692 to HKD 29251. Combining the location advantages and layout characteristics of "Yingju", its pricing is expected to have strong market competitiveness. It is worth mentioning that the booming first-hand property market in Hong Kong in the first two months of this year is not an exception. According to data from Zhongyuan Real Estate, the number of first-hand private residential transactions in Hong Kong reached 2557 in February, setting a new 22 month high. Market confidence continues to boost, laying a good market foundation for the launch of "Yingju".
The appearance of "Yingju" this time is not only a precise layout for developers to grasp the booming real estate market, but also further enriches the supply of first-hand properties in Kowloon. Driven by the hot sales in the first two months, coupled with the advantages of the project's location, layout, and short-term occupancy, "Yingju" is expected to become a popular project in the Hong Kong first-hand market this month. For potential homebuyers in Kowloon District, it is important to pay close attention to the opening and sale information of project demonstration units and seize the opportunity to enter the market.
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