Japanese entertainment asset tokenization: Startale launches ETA

1、 What is ETA: On chain 'digital token' for entertainment assets

Entertainment tokenized assets (ETA) are the conversion of core values such as creative rights, copyright revenue, and derivative rights of entertainment IP into digital tokens that are separable, tradable, and traceable through blockchain technology. Unlike traditional NFTs that focus on collectible attributes, ETA focuses more on the commercial value and cash flow of the IP. Each token corresponds to a portion of the IP's equity, and holders can receive copyright sharing, participate in IP decision-making, and enjoy exclusive fan rights in proportion, achieving "holding brings benefits, participation brings co creation".

2、 Icebreaking cooperation: TwinPlanetIP becomes the first ETA pilot

As the first landing case of tokenization of entertainment assets in Japan, Startale chose to deeply bind with TwinPlanet, a rapidly rising comprehensive entertainment group in Japan that owns the LIVEPLANET idol label and has incubated popular idol groups such as Atarashii Sakkouno Leaders and Takaneno Nadeshiko. At the same time, it manages the performing arts careers of many former AKB48 and HKT48 members, with an IP matrix covering multiple fields such as music, film and television, variety shows, and offline performances.

In this collaboration, TwinPlanet will convert its core IP rights, including creative development rights, copyright revenue rights, and derivative authorization rights, into ETA tokens through Startale's Web3 infrastructure. Fans and investors can obtain corresponding IP revenue sharing by purchasing ETA, such as profit dividends from idol single playback, concert tickets, and peripheral sales; At the same time, ETA holders can also participate in IP co creation, such as voting to determine the style of idol singles and the direction of film and television plots, achieving a new mode of "deep fan participation in IP creation".

Kenji Yashima, CEO of TwinPlanet, said, "ETA allows us to establish a closer connection with our fans and jointly create the future of IP. Startale's technological strength combined with our entertainment resources will fully unleash the global value of Japanese IP. ”Shota Watanabe, CEO of Startale Group, emphasized that Japan is a global cultural IP powerhouse, and blockchain can amplify this influence. ETA is a digital bridge that connects creators, fans, and capital. ”

3、 Why Now: The Triple Opportunity for Web3 Transformation of Japanese Entertainment

Startale's launch of ETA was not accidental, but the inevitable result of the triple benefits of Japanese policies, industry, and technology, marking the official entry of the Japanese entertainment industry into the Web3 era.

（1） Policy compliance relaxed, Web3 application accelerates landing

Japan is one of the countries with the strictest regulations on cryptocurrency assets in the world, but in recent years, it has gradually lifted restrictions on the integration of Web3 and the physical industry. Since 2025, the Financial Services Agency (FSA) of Japan has explicitly supported asset tokenization (RWA), including intangible assets such as IP and copyright within the scope of compliant tokenization, providing legal and regulatory protection for ETA. Meanwhile, Startale, as a leading domestic Web3 player in Japan, is Astar

The development team of Network has also collaborated deeply with giants such as Sony and SBI Group, and its technology and compliance solutions have been officially recognized, clearing obstacles for the implementation of ETA.

（2） Industry pain points highlighted, IP urgently needs liquidity and new growth

The Japanese entertainment industry has a scale of over 100 billion US dollars and possesses world-class IPs such as Pok é mon and Demon Slayer. However, under the traditional model, there are two major pain points: firstly, the liquidity of IPs is extremely poor, and copyrights are mostly concentrated in large companies, making it difficult for small and medium-sized creators to raise funds and fully unleash the value of IPs; The second issue is low fan engagement, where fans can only consume IP and cannot share profits or participate in creativity, and the economic potential of fans has not been fully tapped. Through tokenization, ETA transforms IP from a "static asset" to a "tradable and co created living asset", accurately addressing industry pain points.

（3） Mature technology ecosystem, local Web3 infrastructure support landing

Startale has built a Web3 infrastructure adapted to the Japanese market with its profound technological accumulation. On the one hand, relying on the Ethereum Layer2 network Soneium in cooperation with Sony, it achieves low-cost, high-speed, and highly compliant on chain transactions, ensuring the smooth flow of ETA; On the other hand, we will develop compliant wallets, intelligent ledger systems, and IP rights management platforms to automate and make transparent the entire process of ETA issuance, trading, and revenue distribution, reducing the barriers to entry for both IP parties and users.