In the first quarter of 2026, new properties in Hong Kong hit a new high for the same period after 2008, with a large influx of funds entering the market

1、 Sweeping sales sweep across new markets: 265 cases set a record for the same period in nearly 18 years

'Big spender' refers to the same buyer purchasing more than one unit in the same housing estate within a month. In the first quarter of 2026, the activity of this group significantly increased, with 265 cases entering the market not only breaking the record for the same period, but also demonstrating strong market confidence. The data shows that these large transactions involved a total of 695 units, with a total transaction amount of HKD 7.13 billion, accounting for over 10% of the overall first-hand registration volume.

From the perspective of transaction structure, there were 160 groups of big spenders who purchased 2 units in the first quarter, 55 groups who purchased 3 units, 34 groups of buyers who scanned 4 units in a row, and 12 groups of "super big spenders" who won 5 or more units at once. This phenomenon of "one customer eating multiple meals" has become the mainstream of the new property market, highlighting the concentrated layout of large funds for high-quality properties. It is worth mentioning that in the most eye-catching transaction, a buyer purchased 9 sets of units in the name of the company at once, becoming a landmark event in this round of shopping frenzy.

2、 Behind the data: the dual logic of market recovery and capital layout

The impressive performance of the Hong Kong new market in the first quarter of 2026 is not accidental, but the result of multiple factors working together. On the one hand, the overall trend of the real estate market's recovery is clear. In the first quarter, a total of 5373 new transactions were registered in Hong Kong, involving a total amount of HKD 62.8 billion. The two figures increased by 38% and 94% respectively year-on-year, both reaching new highs for the same period in previous years. The synchronous increase in trading volume and transaction amount provides a solid foundation for large customers to enter the market.

On the other hand, the expectation of interest rate cuts and the rebound of market confidence have attracted a large influx of funds. With the start of the US interest rate cut cycle, the cost of mortgages in Hong Kong has decreased, reducing the financial pressure on large investments. At the same time, there is a clear signal of a bottoming out in the real estate market, coupled with advantages such as stable rental returns, which allows strong investors to see opportunities for layout. Compared with 117 large customers entering the market in the same period of 2025, the data for the first quarter of 2026 increased by 130% year-on-year; Compared with the 15 cases in the first quarter of 2023 before the "spicy food withdrawal", it has surged nearly 17 times, and the growth trend is extremely significant.

3、 Company buyers appear: Strategic layout behind 9 units

In this round of shopping frenzy, buyers who purchase properties in the name of the company have shown particularly outstanding performance and become the focus of the market. A buyer purchased 9 units at once as a company, and their decision reflects a firm optimism about the long-term value of the Hong Kong real estate market. These types of buyers usually have mature investment strategies and optimize asset allocation through bulk layout. They can hold for a long time to obtain stable rental income, or seize opportunities to resell and earn price differences. They have strong risk resistance and potential for returns.

The bulk entry of company buyers also reflects the recognition of institutional funds for the investment value of the Hong Kong new market. The scarcity of high-quality properties, stable leasing market, and asset preservation and appreciation attributes attract corporate funds to include Hong Kong properties in the asset allocation framework. This trend not only drives active new property transactions, but also injects long-term confidence into the recovery of the real estate market.