Hong Kong tourism revenue hits historic high! High end customization has become mainstream!

Full-year tourism revenue in 2025 is projected to surge by 35% compared to pre-pandemic levels, surpassing the HK$100 billion threshold for the first time. This marks the sector's comprehensive recovery and transition into a phase of high-quality development. The ‘cultural immersion experiences + night-time economy’ segment contributed 42% of the revenue growth, emerging as the core driver. High-end bespoke tours have become mainstream, reshaping the consumption landscape.

This billion-dollar breakthrough stems from precise market demand analysis and industry transformation. Post-pandemic travellers increasingly favour immersive experiences and quality consumption. Hong Kong has capitalised on this by integrating culture and tourism, developing signature offerings such as intangible cultural heritage workshops and outlying island eco-tours. The night-time economy has similarly flourished, with attractions like the Victoria Harbour light show and distinctive night markets encouraging longer visitor stays and spending, directly driving revenue growth.

High-end bespoke tours stand as a key indicator of this quality upgrade. Data reveals that 90% of visitors opt for ‘all-inclusive bespoke tours,’ products emphasising personalisation and comfort that offer tailor-made itineraries encompassing Michelin-starred dining, off-the-beaten-track guided tours, and outlying island camping experiences. This has spurred consumption upgrades, with visitors spending HK$800-1,500 per person daily and extending stays to 4.7 days. ‘Micro-experiences’ like intangible cultural heritage and outlying islands command significant scarcity premiums, becoming core competitive advantages.

The tourism recovery is no accident, stemming from policy support, business model innovation, and resource integration. Hong Kong has continuously optimised infrastructure and enhanced border clearance efficiency while promoting cross-sector integration of tourism with culture, commerce, and ecology to enrich product offerings. The achievement of a hundred-billion-dollar revenue has cemented its status as an international tourist destination and instilled confidence for future development.

Looking ahead, consumption upgrades will elevate visitor expectations for experiential offerings. By deepening cultural enrichment, refining bespoke services, and revitalising its night-time economy, Hong Kong stands poised to advance steadily along a path of high-quality development, writing a new chapter in its tourism prosperity.