Chinese tourists abandon Japan and turn to soil, hair transplantation+hot air balloons become a new trend

Japan, once a hot destination, has completely dropped out of the list of top ten outbound destinations for Chinese tourists, while Türkiye and Russia, which are visa free and favorable, have risen against the trend. Türkiye, with its unique tourism resources and mature hair transplant medical services, has become the first choice for outbound travel during the Spring Festival. The consumption upgrade of Chinese tourists from buying in Japan to experiencing hot air balloons and "rebuilding hair lines" in Türkiye is gradually forming an irreversible new trend of tourism.

1、 Pattern reversal: Japan falls out of the top ten, and Türkiye becomes the biggest dark horse

Over the years during the Spring Festival, Japan has consistently ranked among the top destinations for Chinese outbound tourism due to its proximity and convenient shopping. Chinese tourists accounted for 21.3% of the total consumption of foreign tourists visiting Japan. But this year, this situation has been completely rewritten. Data from major tourism platforms shows that Japan has exited the top ten list of outbound tourism during the Spring Festival, with a sharp decline in pure tourism tourists to Japan. Only sporadic business or family visit travel needs remain, and a large number of flights to Japan have been cancelled. Travel agencies have even adjusted their personnel in the Japanese tourism sector to Southeast Asian routes.

At the same time when Japan was cold, Türkiye stood out by virtue of the 90 day visa free policy for Chinese citizens and became the largest "dark horse" for outbound travel during the Spring Festival. According to the same trip data, Türkiye's long-term destination geothermal degree during the Spring Festival holiday soared by 320% year on year, and the sales of the classic big loop group tour products for 10 days and 7 nights remained at the forefront; On Qunar platform, hotel bookings in Türkiye soared 2.3 times year on year, and the popularity of relevant strategies in Türkiye in Mafengwo Station also rose at the same time, which has become one of the top five countries for outbound travel during the Spring Festival.

2、 Consumer Upgrade: From Explosive Purchase to Dual Needs of "Experience+Health"

The outbound consumption logic of Chinese tourists is undergoing a profound change. They have gone to Japan to buy household appliances, cosmetics and other goods, and turned to pursue the dual satisfaction of immersive experience and health needs. Türkiye precisely fits this trend. In terms of tourism experience, iconic attractions such as hot air balloons in Cappadocia, the Blue Mosque in Istanbul, and the natural hot springs in Cotton Castle create a unique romantic atmosphere, making them the first choice for young people to check in; In terms of health demand, Türkiye's mature hair transplant industry is attracting more and more Chinese tourists who are troubled by hair loss.

"Türkiye hairline aviation" has become a hot word on the Internet. Many netizens share the experience of meeting tourists after hair transplantation on the flight to Türkiye. The change of passenger hair density on the return trip has become a unique landscape. Data shows that Türkiye has already become a global hair transplant center. In 2022, it will receive more than 1 million tourists for hair transplant, and the industrial turnover will exceed 2 billion dollars, of which the proportion of Chinese tourists is rising rapidly.