The continuous decline in gold prices has sparked a buying frenzy! Bank gold bars sold out in 1 second

The sustained decline in gold prices is the core driving force behind this buying frenzy. As of March 19th, the current international London gold price is about 4838.09 US dollars per ounce, and the domestic gold T+D price has fallen to 1078.45 yuan per gram, a drop of more than 2.9% from the previous high; In terms of offline gold stores, the retail prices of gold from brands such as Chow Tai Fook and Lao Feng Xiang have synchronously decreased, all dropping to around 1500 yuan/gram, showing a significant decline from the previous high. The pullback in gold prices has given consumers an opportunity to buy at the bottom, whether it is for asset preservation, family reserves, or daily gold savings, they have flooded into the market, driving the buying frenzy to continue heating up.

Offline gold stores were the first to experience a rush to buy, with multiple city stores reproducing the scene of queuing. In front of the counters of gold stores in Guangzhou, Shenzhen, Zhengzhou and other places, there is a continuous stream of citizens inquiring and purchasing gold. Some people bring their own small horse carts to queue up, while others go to the stores early in the morning to occupy seats, just to catch up with the low price window; Gold stores in cities such as Hangzhou and Beijing have experienced a shortage of some popular styles. Salespeople admitted that customer traffic has increased 3-5 times compared to usual recently, and sales of gold bars and jewelry have significantly increased. Many consumers have purchased multiple grams of gold bars at once for long-term storage.

Compared to offline gold shops, bank gold bars have become the first choice for investors to "buy at the bottom" due to their high purity, low premium, and convenient repurchase, but they have fallen into the "difficult to buy" dilemma. The reporter visited multiple bank branches and found that many of them posted notices stating that "physical gold bars are temporarily out of stock and the arrival time is to be determined". The gold bars available through online banking channels are also "slow to sell" - China Construction Bank's "Easy Deposit Gold" daily national limit is 600 kilograms, reduced to 100 kilograms on weekends, and sold out in just one minute after 9 o'clock; The online channel of Industrial and Commercial Bank of China's "Ruyi Gold Bar" has long displayed "out of stock in the region", and customer service has stated that the replenishment time cannot be determined. Some citizens have set alarms for several days in a row to buy, but still have nothing.

The difficulty in obtaining one gram of bank gold bars is not due to the bank's "hunger marketing", but rather the result of the combination of three factors: supply-demand imbalance, risk control upgrade, and supply chain restrictions. Firstly, the surge in demand has led to an imbalance between supply and demand. After the decline in gold prices, investment demand has exploded. According to data from the China Gold Association, the consumption of gold bars and coins in China increased by 29.81% year-on-year in the first quarter of 2026. Investment demand has exceeded the demand for gold jewelry, and the surge in buying orders in a short period of time far exceeds the carrying capacity of bank inventory. Secondly, banks have upgraded their risk control measures and taken proactive control. Currently, the gold price is in a historical high range with significant fluctuations. Multiple banks have implemented dynamic trading limits, extended delivery cycles, and other measures to curb short-term speculation and avoid consumer disputes caused by price fluctuations, thus maintaining market stability. Thirdly, the supply chain connection is insufficient, and the production of gold bars needs to go through multiple links such as refining, processing, and transportation. Upstream refineries prioritize the supply of large-sized gold bars, while small and heavy gold bars have high processing costs and low production capacity, making it difficult to quickly meet the surge in demand from end-users, further exacerbating supply shortages.