Apple and Google jointly attack AI: Siri's breakthrough battle behind Gemini upgrade!

This cooperation not only rewrites the competitive landscape of the global technology industry, but also highlights that the AI track has become a core battlefield that giants must compete for. The strong alliance between the two sides undoubtedly declares a strong attack on the AI field to the world.

The core achievement of this cooperation is clear: the upgraded new Siri will be equipped with the core capabilities of Google Gemini, which is expected to significantly improve the accuracy of voice interaction, context understanding ability, and complex task processing efficiency. In response to the highly concerned issue of user privacy from the outside world, both parties have simultaneously committed to ensuring data security through device side computing or private cloud computing technology paths, eliminating users' concerns about privacy breaches. According to the plan, the new Siri equipped with Gemini model is expected to be officially launched within this year, and billions of Apple device users worldwide will directly feel the experience change brought by this upgrade.

Behind this seemingly "unexpected" collaboration, Apple's choice actually hides deep considerations. According to the latest analysis by Guo Mingchi, an analyst at Tianfeng International Securities, Apple's proactive partnership with Google AI is driven by two major pressures in reality. Firstly, the countdown to the 2026 WWDC Developer Conference has begun. As the core stage for Apple to showcase its technological layout and future direction, the actual achievements in the AI field will become a key indicator to measure its competitiveness. Previously, Apple had launched plans related to Apple Intelligence and made a commitment to upgrading Siri. If it cannot produce solid AI results before the conference, it will not only disappoint developers, but may also weaken market confidence in its technological leadership.

Secondly, with the rapid development of cloud technology, global users' expectations for AI services continue to rise, and market competition has entered the stage of "competing for hard power". Although Apple has gradually fulfilled its promises to upgrade Apple Intelligence and Siri, the existing AI capabilities are no longer able to meet the growing needs of users. Compared with the intelligent assistants equipped with advanced large models in the Android camp, Siri's gap in multimodal interaction, complex instruction execution, and other aspects is gradually becoming apparent. In this context, introducing Google Gemini, the industry's top large-scale modeling technology, has become the optimal solution for Apple to quickly fill the gaps in AI and meet market expectations.

For Apple and Google, this cooperation can be regarded as a pragmatic choice of "win-win". With the technological advantages of Gemini, Apple can quickly complete the core upgrade of Siri, achieving a "curve overtaking" in the AI field at the lowest cost, and smoothly cope with the pressure of showcasing achievements at the WWDC conference; Through this collaboration, Google has implanted the Gemini model into the core interaction portal of billions of Apple devices, greatly expanding the landing scenarios and ecological influence of its AI technology, and further consolidating its industry position in the field of large models.