The Hong Kong Tourism Expo 2026 has come to a successful conclusion! Record high attendance

It is reported that this expo is hosted by the Hong Kong Exhibition Group and co organized by the Hong Kong Tourism Industry Council, and has received widespread response and support from the industry. It is an important concentrated appearance in the recovery process of the Hong Kong tourism market. The exhibition gathered over 40 well-known travel agencies and cruise companies, covering popular tourist destinations both domestically and internationally. More than 200 diversified travel routes and exclusive discounts were launched on-site, covering various types such as leisure vacations, cultural exploration, and parent-child interaction, to meet the travel needs of different groups. To enrich the exhibition experience, the organizers have carefully planned a series of supporting activities, holding over 50 tourism themed lectures and characteristic cultural performances on site. Local cultural units such as the Hong Kong Tramway Historical and Cultural Association have been invited to participate, showcasing the charm of Hong Kong's local culture and tourism in depth; At the same time, winter check-in points and interactive game segments have been set up, with the addition of special interactive projects such as the "Pushing King Competition", further enhancing the fun and participation of the exhibition, attracting a large number of citizens and tourists to stop and participate, check-in and remember.

The exhibition has achieved particularly remarkable results, with the number of visitors exceeding 250000, setting a new historical high. The consumption intention of visitors is high, and the atmosphere of on-site transactions is enthusiastic. The real data confirms the recovery vitality of the Hong Kong tourism market. It is worth noting that this exhibition innovatively adopts the "tourism+" linkage mode, and holds the "Hong Kong Pet Festival 2026" at the same time. The two exhibitions form a strong synergistic effect, effectively gathering people and expanding customer sources, enriching the connotation of the exhibition and exploring new consumption growth points for the tourism market. In addition, high-end tourism products have become a major highlight of the exhibition, with a surge in inquiries for high-end characteristic itineraries such as China Cruise, East African Animal Migration, and Antarctic Exploration, which are highly favored by high net worth customers. The highest single transaction amount on site reached HKD 1 million, clearly reflecting that the Hong Kong tourism market is steadily developing towards diversification and high quality, and the consumption structure continues to upgrade.

The Secretary for Culture, Sports and Tourism of the Hong Kong Special Administrative Region Government, Rosamund Law, delivered a speech at the opening ceremony of the exhibition, highly affirming the organization of the exhibition and placing high hopes on the future development of the Hong Kong tourism market. She stated that 2026 is the beginning year of the national "15th Five Year Plan". The Bureau of Culture, Sports and Tourism of the Special Administrative Region Government will work closely with the tourism industry, fully utilize the central government's various policies to benefit Hong Kong, continuously enrich high-quality tourism products, improve the quality of tourism services, and make every effort to build Hong Kong into a world tourism destination that global tourists can forget to return, never forget, and come back again. Meanwhile, Director Luo Shupei also mentioned that during the Spring Festival, Hong Kong will host a variety of exciting activities including the "Cathay Pacific New Year International Performance Night", Lunar New Year Flower Market, Fireworks Display, and New Year Horse Racing. We sincerely welcome tourists from all over the world to visit Hong Kong, experience the rich charm of the Spring Festival festival, and further activate the tourism consumption market.

The successful conclusion of the "Hong Kong Tourism Expo 2026" not only provides an efficient platform for industry exchange and exhibition, but also serves as a vivid reflection of the sustained recovery of the Hong Kong tourism market. Based on recent market data, the number of visitors to Hong Kong in 2025 has reached 49.9 million, and the number of visitors to Hong Kong during the three-day New Year holiday in 2026 has exceeded 1.63 million. The revenue of related industries such as hotels and restaurants has significantly increased. In addition, with the expansion of the number of "individual travel" cities from mainland China to Hong Kong to 59 and the continuous efforts of the central government's "one visa, multiple travel" policy in Shenzhen, the recovery foundation of the Hong Kong tourism market is becoming more stable and the momentum is becoming stronger.