Hong Kong Cinema Day 2026: 21000 attendees enter, with attendance reaching a record high in history

This year, the scale of participation in the event is unprecedented. A total of 1694 movies were screened in 52 commercial cinemas across Hong Kong, with an average attendance rate of over 81%, an increase of about 4.1 percentage points compared to last year. Many cinemas in various districts were fully booked, and long queues formed outside popular commercial districts such as Mong Kok and Causeway Bay. Citizens' enthusiasm for watching movies was high. Director of the Bureau of Culture, Sports and Tourism, Law Shupei, also personally visited the cinema to experience the charm of the big screen with the public, and provided a platform for the recovery of the Hong Kong film market.

1、 Government enterprise linkage benefits the people, HKD 30 movie watching stimulates public enthusiasm

Since its establishment in 2023, "Hong Kong Cinema Day" has become an annual iconic cultural event in Hong Kong that benefits the people. This year, the core welfare of "affordable movie watching" will continue, with a unified ticket price of HKD 30 for all commercial cinemas in Hong Kong, with no restrictions on movies or shows, allowing citizens to enjoy immersive movie watching experiences at affordable prices.

The preferential policies accurately cover all age groups, with active participation from family customers, young couples, and elderly audiences. Many citizens have expressed that "the cost-effectiveness of watching a movie for HKD 30 is extremely high, and they are willing to support it once a month". The event not only awakens citizens' viewing habits, but also helps the recovery of the Hong Kong film market. In the first half of the year, Hong Kong films such as "The Legend of Qin" and "The Night King" grossed over 100 million yuan, injecting strong confidence into the industry.

2、 Cross border linkage activates business districts and empowers cultural consumption in both directions

The influence of this year's "Hong Kong Cinema Day" has surpassed the boundaries of cinemas, forming a city wide linkage effect of "watching movies+consumption". Multiple shopping malls, large chain restaurants, and retailers have spontaneously launched exclusive discounts with theater tickets, covering various fields such as catering, retail, and parking.

The shopping mall launches parking discounts and points enhancement activities; Chain restaurants are offering buy one get one free and 15% off discounts, and some merchants even support a deduction of HKD 5 from the remaining balance of the ticket; Retailers are simultaneously increasing their promotions to attract moviegoers to stay and consume. Merchants have provided feedback that the foot traffic at the cinema's stores has doubled compared to normal days, and there has been a significant increase in catering sales. This has successfully injected vitality into the catering and retail industry in various districts and boosted confidence in the local consumer market.

3、 Deeply cultivating culture and supporting the long-term development of Hong Kong cinema

As an important part of the Hong Kong Pop Culture Festival, "Hong Kong Cinema Day" is not only a short-term event that benefits the people, but also shoulders the long-term mission of cultivating film watching culture and strengthening the film industry. The Hong Kong Cinema Association stated that the event has broken records for four consecutive years, attracting over 600000 moviegoers and effectively cultivating the habit of citizens entering cinemas, laying a stable audience foundation for the film industry.