The popularity of Hong Kong tourism soared during the Spring Festival in 2026!

It is reported that this Spring Festival holiday is divided into two phases, namely from January 29th to February 4th and from February 15th to February 23rd. The combination of the double holiday and abundant festive activities has made Hong Kong one of the top destinations for mainland tourists during the Spring Festival travel rush. All core tourism indicators have shown a steady upward trend, highlighting the robust vitality of the market recovery.

The continuous influx of mainland tourists has become the core driving force of Hong Kong's Spring Festival tourism market. According to relevant predictions, during this Spring Festival holiday, the total number of mainland tourists visiting Hong Kong will reach 1.4 to 1.43 million, an increase of 6% compared to the same period last year. This growth trend not only reflects the high preference of mainland tourists for Hong Kong tourism, but also reflects the continuous warming of cultural and tourism exchanges between Hong Kong and the mainland. With the continuous optimization of customs clearance facilitation measures, personnel exchanges between the two places have become increasingly convenient and smooth, injecting continuous momentum into the tourism market.

The scale of inbound tour groups has been climbing simultaneously, serving as a significant indicator of the recovery of the group travel market. During the Spring Festival holiday, it is estimated that approximately 2,200 to 2,600 mainland tour groups will visit Hong Kong, encompassing various types such as family tours, prayer tours, and city sightseeing tours, catering to the travel needs of different tourist groups. The arrival of these tour groups not only drives consumption in related industries such as Hong Kong's attractions, dining, and shopping, but also further stimulates the local tourism service market, enhancing the festive atmosphere of the Spring Festival in Hong Kong.

The booming hotel bookings in the industry intuitively demonstrate the immense popularity of Hong Kong tourism. As of now, the hotel booking rate in Hong Kong during the Spring Festival holiday has exceeded 90%, with hotels in core business districts and areas surrounding attractions being particularly hard to book. It is worth mentioning that the Leisure and Cultural Services Department of the Hong Kong Special Administrative Region Government has announced that a New Year fireworks display themed "Success in the First Attempt, Shine Hong Kong" will be held over Victoria Harbour on the evening of February 18th (the second day of the Lunar New Year). This audio-visual feast, which lasts about 23 minutes and involves the launch of 31,888 fireworks, is expected to further drive up the hotel booking rate. Many tourists have booked hotels on both sides of the harbour in advance to enjoy the fireworks up close, driving up the demand for accommodation.

In addition to the impressive performance of core tourism data, Hong Kong's rich Lunar New Year celebration activities have added more attraction to the tourism market. During the Lunar New Year, the Hong Kong Tourism Board launched a series of special activities under the theme of "Fortune Across the City". These included the Cathay Pacific International Chinese New Year Night Parade on Lunar New Year's Day, Lunar New Year fairs spread throughout the city, the Year of the Horse Race Day on the third day of Lunar New Year, as well as traditional folk activities such as praying at Wong Tai Sin Temple and throwing joss sticks at the Wishing Tree in Lam Tsuen, allowing tourists to deeply experience the Lunar New Year atmosphere in Hong Kong while feeling the charm of the city.