During the Spring Festival holiday from February 15th to 23rd, the total number of inbound visitors to Hong Kong reached 1.77 million, a significant increase of 14% year-on-year. In the customer source structure, mainland tourists account for the absolute mainstay, with a scale of about 1.5 million people accounting for 84.7%, and the year-on-year growth rate is the same as the overall trend; About 270000 non mainland tourists also achieved a 14% growth, indicating a balanced recovery trend in the Hong Kong source market.
In terms of transportation hub, the West Kowloon Station of the high-speed railway has become the busiest port, with 326800 inbound passengers and an average of over 36000 daily visitors, making it the preferred channel for mainland tourists to visit Hong Kong. The consumer market is heating up synchronously, and the business volume of the catering industry is expected to increase by 5% year-on-year; The cultural and sports activities are highly eye-catching, with the Sha Tin Racecourse attracting 98000 visitors during the Horse Year race day, including over 20000 tourists, setting a new historical record and becoming a successful example of cultural and tourism integration.
Supported by strong data from the Spring Festival, the 2026-2027 fiscal year budget released on February 25th has outlined the blueprint for tourism development throughout the year. Financial Secretary Paul Chan announced that HKD 1.66 billion will be allocated to the Hong Kong Tourism Board, with a focus on two major directions.
Firstly, we will spare no effort in targeting overnight travelers. By increasing the scale of flagship events, introducing new highlights, and extending the hosting period, we aim to create a new business card as the "Capital of Asian Events"; At the same time, we will expand into mainland cities outside Guangdong Province and emerging markets such as ASEAN and the Middle East, actively strive for the landing of conferences, exhibitions, and incentive tourism, and enhance the stay time and consumption value of tourists.
Secondly, deepen collaboration across multiple stations throughout the journey. Continuously strengthen tourism linkage with the Greater Bay Area and mainland provinces and cities, collaborate with airlines to design cross regional itineraries, attract overseas tourists to connect Hong Kong with mainland destinations, and leverage Hong Kong's radiating role as an international tourism hub. In addition, a new "Light and Shadow Parade" will be launched to replace the classic "Symphony of Lights", enriching the tourism experience with normalized light and shadow performances.
From the outbreak of passenger flow during the Spring Festival holiday to the precise implementation of the budget, Hong Kong's tourism industry is steadily moving forward along the path of "both quantity and quality improvement". In the future, with the deepening of overnight guests and the implementation of the multi stop mode, Hong Kong will further unleash its tourism economic potential and consolidate its dual position as an international financial center and world-class tourist destination.
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