Mainland inbound Hong Kong tour groups' both quantity and quality have improved '

Data shows that during the Golden Week, there were about 2400 mainland inbound tour groups to Hong Kong, driving nearly 84000 people to visit Hong Kong. The number of tour groups increased by about 9% compared to last year's Spring Festival, highlighting the strong demand for mainland tourists to visit Hong Kong. During the same period, the total number of inbound tourists to Hong Kong was about 1.77 million, with mainland tourists accounting for 84.7%, an increase of 14% year-on-year. Tour groups have become the core force driving inbound passenger flow.

Compared to the increase in quantity, the improvement in the quality of travel groups is more significant, and the trend of in-depth tours is evident. The overnight itinerary of the mainland inbound tour group accounted for about 74%, and the average stay of tourists in Hong Kong exceeded three nights, changing the shallow mode of "one-day check-in". This is due to the upgrading of tourism demand from mainland tourists, as well as the abundant cultural and tourism supply and convenient transportation in Hong Kong. The high-speed rail West Kowloon Station and other ports are efficient and smooth, becoming the main channel for passenger flow.

The simultaneous increase in quantity and quality of tour groups directly drives the prosperity of cultural and tourism consumption in Hong Kong. The extension of passenger stays benefits hotels, restaurants, and retail: the occupancy rate of hotels in core business districts generally exceeds 90%, the business volume of the catering industry is expected to increase by about 5% year-on-year, and the retail industry is expected to grow by about 18%. At the same time, the demand for in-depth tourism has driven the enrichment of cultural and tourism scenes, with special projects such as ICAC Coffee and Yau Ma Tei Police Station Light and Shadow Tour being favored. More than 98000 people entered the venue on the Horse Year Racing Day, setting a new record.

The simultaneous increase in both quantity and quality of tour groups is the result of multiple factors: the extension of the Chinese New Year holiday in mainland China and the increased attractiveness of festive events such as fireworks displays and float parades in Victoria Harbour, Hong Kong; At the same time, Hong Kong optimizes its tourism services, enriches high-quality products, meets the immersive experience needs of mainland tourists, and showcases its charm as a tourist destination.

Industry insiders say that this trend injects lasting momentum into Hong Kong's tourism industry. The Chairman of the Hong Kong Tourism Industry Council, Tan Guangshun, pointed out that during the Spring Festival, the number of mainland and overseas tourists increased by about 10% year-on-year, and tour groups consolidated the market recovery trend. In the future, with the improvement of infrastructure and the enrichment of cultural and tourism products in Hong Kong, coupled with the trend of "visiting people for the New Year" in the Greater Bay Area, the trend of "both quantity and quality improvement" is expected to continue, promoting cultural and tourism exchanges and consumption upgrading between the two places.