What is the path for enterprises to break through the trust crisis in the home decoration industry?

The trust crisis in the home decoration industry is rooted in structural contradictions such as low industry barriers, complex links, and information asymmetry, manifested in the frequent occurrence of multiple consumption traps. Low price promotional tactics such as "69900 yuan fully furnished package" and "zero additional items ready to move in" are rampant on social media platforms. Merchants often deliberately exclude essential projects such as water and electricity renovation and waterproof construction, hiding text traps. Malicious additional items in the later stage lead to significant budget overruns for consumers; Some merchants absconded after receiving the advance payment, leaving consumers with no way to protect their rights; There are also companies that pass off inferior materials as good, deliberately omitting material models and environmental grades in contracts, and replacing low-end products without authorization during construction, which makes it difficult to guarantee environmental and safety performance. These irregularities not only harm consumer rights, but also consume the trust foundation of the entire industry. According to data from the China Consumers Association, the number of complaints related to housing decoration and property services reached over 20000 in 2024, with over 60% of them being related to issues such as fund misappropriation, embezzlement of funds, and price increases, highlighting the severity of the trust crisis.

Cracking the trust crisis in the home decoration industry cannot be achieved without policy guidance and support. The relevant proposals during the National People's Congress and Chinese People's Political Consultative Conference have pointed out a clear direction for industry reform. Members of the Chinese People's Political Consultative Conference pointed out the pain points of the "large but not strong, scattered but not excellent" home decoration industry, and proposed reform suggestions such as promoting third-party fund custody and product based decoration, in order to standardize the development of the industry from the top-level design level. Among them, the third-party fund custody model can effectively solve the industry's stubborn problem of "payment first, construction later". By introducing banks as independent third parties, a closed-loop mechanism of "node acceptance, two-way confirmation, and bank disbursement" is established, and the decoration funds are deposited into a dedicated custody account. They are unfrozen in batches according to key nodes such as water and electricity acceptance, basic installation acceptance, and completion acceptance, fundamentally eliminating the risk of funds being misappropriated and merchants absconding with funds. Currently, this model has been piloted in multiple cities, covering more than 35000 households and widely recognized by consumers. The productized whole package model advocates for enterprises to launch menu based and transparent priced whole package products, achieving "what you see is what you get, and pricing is settled", effectively avoiding traps such as malicious additional items and low price drainage, making the consumption process more transparent and controllable.

In addition to policy guidance, the pioneering exploration of top enterprises has provided a practical path for rebuilding trust in the industry. Industry leaders such as OPPEIN and Sophia have taken the initiative to shoulder their responsibilities, abandoning the traditional model of "heavy marketing, light quality", and breaking down trust barriers with deterministic quality and service through measures such as issuing enterprise standards and transparent production processes. Sofia has collaborated with 18 research institutions, universities, and leading enterprises to draft, develop, and implement the 5A standard that covers four core dimensions: environmental protection, durability, hardware, and edge sealing. The overall requirements far exceed national standards, achieving a leap from "conceptual promotion" to "quantitative certification". At the same time, relying on the national CNAS laboratory, it implements full chain quality control, publicly available testing data, and actively accepts social supervision. At the press conference, OPPEIN faced the four major problems of "design patchwork, uneven quality, delivery disconnection, and service shirking" in the industry. By improving the overall solution, standardizing the service process, and making the entire decoration process traceable and supervised, OPPEIN rebuilt consumer trust through practical actions.

Industry insiders say that rebuilding trust in the home decoration industry is not achieved overnight, and requires collaborative efforts from multiple parties such as policies, enterprises, and industry associations. At the policy level, it is necessary to accelerate the improvement of the industry standard system, strengthen supervision, and severely crack down on illegal and irregular behaviors such as low price drainage and embezzlement of funds; At the enterprise level, it is necessary to abandon short-term profit thinking and prioritize quality and integrity. Whether it is implementing fund custody, productization, or publishing enterprise standards and transparent processes, it is essentially solving the problem of information asymmetry through "standardization and transparency", and truly solving the pain points of decoration from the perspective of consumers; Industry associations should play a bridging role, promote the construction of an industry integrity system by enterprises, and guide the industry towards standardization and high-quality development.