Bubble Mart plummeted 22.51% in a single day, with its market value evaporating by over HKD 60 billion

HongKong.info
Tourism
26 Mar 2026 04:09:57 PM
On March 25th, Bubble Mart's annual revenue was 37.12 billion yuan, a year-on-year increase of 184.7%; After adjustment, the net profit was 13.08 billion yuan, a year-on-year increase of 284.5%, the gross profit margin rose to 72.1%.

1、 Financial report data is impressive: both revenue and profit have increased significantly

By 2025, Bubble Mart will achieve a revenue of 37.12 billion yuan, a significant year-on-year increase of 184.7%; After adjustment, the net profit was 13.08 billion yuan, a year-on-year increase of 284.5%, and both the profit scale and growth rate reached a historical high. Among them, the top IPLABUBU family has performed outstandingly, contributing a total revenue of 14.16 billion yuan for the year, accounting for 38.1% of the total revenue and becoming the core driving force for the company's growth.

2、 Abnormal stock price drop: Over 20% drop in a single day, market value evaporating by over HKD 60 billion

Despite submitting impressive financial reports, the stock price of Bubble Mart did not see an increase, but instead fell sharply on the same day, with a drop of 22.51%, and the daily market value evaporated by over HKD 60 billion. The serious deviation between performance and stock price indicates that the capital market has significant concerns about the company's future growth prospects.

Bubble Mart plummeted 22.51% in a single day, with its market value evaporating by over HKD 60 billion

3、 The core reason for the sharp decline: concentrated IP structure, highlighting growth concerns

The market's sell-off of Bubble Mart is mainly due to concerns about multiple risks. One is the high dependence on IP, with LABUBU's single IP contributing nearly 40% of its revenue. The IP lifecycle and fluctuations in popularity may bring significant operational risks. Secondly, there are doubts about the sustainability of growth. With a high base, the market is cautious about whether the subsequent growth rate can be maintained. The third is the adjustment of valuation and expectations, which re evaluates the long-term space and competitive landscape of the trendy gaming industry, leading to capital outflows.

4、 Industry and Market Interpretation: Reshaping the Valuation Logic of the Trendy Play Track

The sharp drop in stock price this time is not only an individual event of Bubble Mart, but also reflects the reshaping of the valuation logic of the trendy toy industry in the capital market. After high growth, the market pays more attention to medium - and long-term indicators such as IP diversification, overseas expansion sustainability, inventory and profit quality. The model driven by a single explosive product is difficult to support high valuations. The company urgently needs to alleviate growth anxiety and regain capital recognition through new IP incubation and global layout in the future.

Keywords:
Blind Box Bubble Mart
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