2026 Hunan Auto Show Set for May Day: Dozens of New Cars Gather

1、 Core highlights of the auto show: Hongmeng Zhixing dual model leads the way, Hunan debut ignites expectations

The biggest highlight of this year's Hunan Auto Show is undoubtedly the new model matrix brought by HarmonyOS. The Shangjie Z7 and Shangjie Z7T, as brand new models, completed their Hunan debut together with the Wenjie M6, becoming the most attention grabbing focus on site. The Shangjie Z7/Z7T is positioned as a trendy technology vehicle, specially designed for the young generation Z, integrating urban aesthetic design, intelligent comfortable cabin, and Huawei hardcore technology. It has gained high market recognition during the pre-sale stage. The WENJIE M6 is a flagship SUV for smart homes, innovatively connecting the "person car home" ecosystem, introducing multi screen interaction, in car smart home control center, and child care mode, accurately meeting the needs of home users.

2、 Scale and supporting facilities: 60000 square meters of exhibition area fully covered, promotional activities to help purchase cars

The scale of this year's Hunan Auto Show has reached a new high, with an exhibition area of nearly 60000 square meters, covering the indoor first and second floors and outdoor squares of the venue, and the exhibition area layout is more reasonable. The new energy and smart vehicle sector focuses on showcasing cutting-edge technologies such as intelligent driving and solid-state batteries, highlighting the industry's trend towards electrification and intelligence; The fuel vehicle sector brings together luxury brands and mainstream joint venture models, showcasing the upgraded charm of traditional fuel vehicles; The business/off-road/SUV segment focuses on multifunctional vehicles to meet the needs of outdoor travel and business reception.

To give back to consumers, the auto show simultaneously held the "Ten Thousand People Car Group Purchase" carnival event, with a total of one billion yuan in car purchase discounts and ten million yuan in car purchase subsidies. The organizers have jointly launched preferential policies with major brand manufacturers, including maximum subsidies for trade in, exclusive financial schemes, and limited time car purchase gift packages, significantly reducing the threshold for car purchases. A car and lifestyle supporting exhibition area will also be set up on site to showcase related products such as car modification, intelligent in car devices, outdoor equipment, etc., creating a one-stop car consumption experience center.

3、 Date and Location: Check in at Mango Pavilion during the May Day holiday to unlock new car experiences

The 2026 Hunan Auto Show will be held from April 30th to May 5th at the Hunan International Convention and Exhibition Center (Mango Hall), coinciding with the May Day holiday, providing ample time for citizens to view and purchase cars. The Hunan International Convention and Exhibition Center (Mango Hall) has convenient transportation and complete surrounding facilities, which can be easily reached by public transportation or self driving.

As one of the most influential auto shows in the central region, Hunan Auto Show has become a core platform for new car launches, technology demonstrations, and consumer promotions. This auto show not only provides consumers with the opportunity to get close to new car models, but also builds a direct communication bridge between brands and users. Whether it's young users pursuing intelligent technology or those who value practical household needs, they can find car models that meet their needs at auto shows.