In April 2026, hotel bookings in Hong Kong surged, highlighting the trend of two-way flow

1. Long holidays have become the core driving force, with hotel bookings surging over 8 times compared to the same period last year

The implementation of the 5-day continuous holiday has thoroughly ignited the travel enthusiasm of local and foreign tourists in Hong Kong, directly driving a leapfrog growth in hotel bookings. Data shows that as of late March, hotel bookings in Hong Kong have increased by over 8 times compared to the same period in 2025, with the booking heat hitting a new high for the same period in recent years. During the long holiday, the travel demand of tourists was released in a concentrated way. Whether it was leisure vacation or short-distance travel for local residents or sightseeing for foreign tourists, there was a strong demand for hotel accommodation, driving the hotel booking market to continue to heat up.

This extended holiday combines the attributes of Qingming ancestral worship and Easter leisure. With a moderate duration, it is suitable for both short-distance family trips and travel with couples or girlfriends, further broadening the customer base for hotel bookings. At the same time, Hong Kong, as a tourist destination where Chinese and Western cultures blend, boasts classic attractions such as the night view of Victoria Harbour and the Peak, as well as a wealth of Hong Kong-style cuisine and trendy business districts. It has become a popular choice for tourists during the long holiday, indirectly driving a significant increase in hotel bookings.

II. Mid-to-high-end hotels account for over 40%, with parent-child demand emerging as a new highlight

Amidst the boom in hotel bookings, mid-to-high-end hotels have become the mainstream in the market, with quality and comfort emerging as the core demands of tourists for accommodation. Data shows that during the long holidays, bookings for mid-to-high-end hotels in Hong Kong accounted for over 40%, marking a significant increase compared to the same period in previous years. This reflects a shift in tourists' accommodation needs from "basic convenience" to "quality experience". Both local and mainland tourists in Hong Kong are more inclined to choose mid-to-high-end hotels with comprehensive amenities and excellent service, pursuing a more comfortable accommodation experience.

It is noteworthy that the demand for family suites and parent-child theme rooms has seen particularly significant growth. As family travel has become the mainstream mode for long vacation trips, parents are paying more attention to hotel parent-child amenities, such as children's play areas, parent-child dining, and exclusive services for children. Many mid-to-high-end hotels have specifically launched parent-child packages to further attract family customers. In addition, due to their advantageous geographical locations and convenient transportation, mid-to-high-end hotels in core business districts such as Tsim Sha Tsui and Causeway Bay have seen particularly high bookings, with some popular hotels selling out of their rooms in advance during the long vacation.

III. The trend of two-way flow is evident, achieving a win-win situation through "northward expansion and southward penetration"

In April 2026, the Hong Kong tourism market exhibited distinct characteristics of bidirectional flow, with the travel enthusiasm of both Hong Kong residents and mainland tourists surging, forming a positive trend of "mutual attraction". The enthusiasm of Hong Kong residents for traveling to the mainland and overseas was high. By late March, the booking volume of outbound air tickets for Hong Kong residents had increased nearly fourfold compared to the same period last year. Cities in the Guangdong-Hong Kong-Macao Greater Bay Area such as Shenzhen, Guangzhou, and Chaoshan, as well as Chongqing and Hunan, became popular destinations for Hong Kong residents heading north. Many Hong Kong residents chose to return home to pay respects to their ancestors, enjoy spring scenery and flowers, and taste mainland cuisine.