Hong Kong tourism is moving towards a high value-added and diversified pattern

From April 17th to 19th, the Hong Kong International Rugby Sevens celebrated its 50th anniversary with the newly opened Kai Tak Sports Park transforming into a joyful ocean, attracting over 100000 spectators to join the festivities. At the same time, the Hong Kong Tourism Board has released its 2026-27 strategy, which aims to consolidate its position as the "Capital of Asian Events" and promote high-quality development of the tourism industry through a budget allocation of "75% international, 25% mainland" and a layout of high value-added tourism tracks.

1、 The charm of the Qilan Golden Jubilee and Qide Grand Event Capital is fully displayed

As one of the most iconic sports events in Asia, the Hong Kong Rugby Sevens has gone through half a century and has grown from a niche event in 1976 to an annual carnival that global fans yearn for. This year's competition has moved to Kai Tak Sports Park, where the world-class facilities and warm atmosphere of the new venue complement each other. Fans from all over the world dress up and cheer to the fullest, making Hong Kong once again the focus of the world.

More than 100000 visitors entered, with overseas visitors accounting for over 30%. This not only drove the popularity of catering, accommodation, and retail, but also conveyed Hong Kong's open, vibrant, and diverse urban image to the world. From intense competitions to outdoor carnivals, from fan revelry to fireworks displays, the 50th anniversary of Seven Rugby has become the best example of Hong Kong's "gathering popularity with events and attracting customers with vitality", solidifying its golden signboard as the "Asian Capital of Events".

2、 Further optimize the customer source structure and make precise efforts in global layout

Following the trend of major events, the Hong Kong Tourism Board has announced its new annual tourism strategy, which focuses on "precise allocation and global cultivation" to reshape the customer source structure. 75% of the budget will be invested in the international market, with a focus on cultivating the three high potential regions of ASEAN, the Middle East, and the European Union, targeting customer sources such as Indonesia, Vietnam, the United Arab Emirates, and Italy, strengthening international publicity, and expanding cooperation channels. 25% of the budget is focused on non Guangdong cities in mainland China, exploring the potential of customer sources in central, northern, and southwestern regions, increasing the proportion of overnight travelers, and optimizing the structure of mainland customer sources.

This adjustment not only consolidates the advantages of traditional markets, but also seizes the growth dividends of emerging markets, balancing breadth and depth, and promoting the transformation of Hong Kong tourism from a "traffic oriented" to a "quality oriented" one.

3、 New breakthroughs in high-end tracks, value-added tourism empowering the future

To enhance tourism competitiveness, Hong Kong has identified yacht tourism and medical tourism as core areas of focus, creating high value-added characteristic labels. Based on the planning of the "Airport City" project, the largest yacht harbor in Hong Kong has launched diversified products such as sea sightseeing, high-end vacation, and yacht tours in the Greater Bay Area, attracting high net worth customers worldwide. At the same time, we will collaborate with private hospitals and traditional Chinese medicine hospitals to expand medical tourism services such as physical examinations, medical aesthetics, and traditional Chinese medicine health care. Leveraging Hong Kong's medical advantages, we aim to create an international medical tourism destination.